Harris Teeter set to open ‘superflag’ store in South End

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Harris Teeter set to open ‘superflag’ store in South End

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June 19, 2017 | by Jennifer Thomas, Charlotte Business Journal

Harris Teeter makes its return to Charlotte’s Sedgefield neighborhood on Tuesday.

The Matthew-based grocer will open its 53,000-square-foot store at 2717 South Blvd., in the Sedgefield Shopping Center, at 5 p.m. A sampling event offering tastes of Harris Teeter products and recipes runs until 8 p.m.

Registers will be open.

Harris Teeter first opened a store on that same block in 1952. It operated there until 1988, says Lea Ramsey, spokeswoman.

That history is reflected in the store’s branding, which features the company’s original logo for that location.

“Charlotte’s our hometown market. We love our customers and want them to know we’re here.”

The store’s design reflects Harris Teeter’s efforts to engage the customers in the ever-evolving grocery market.

The location is considered a “superflag” store, meaning it offers a larger selection of amenities, Ramsey says.

“We want to make sure that, not only that we’re giving them what they want, but a wider selection of things to choose from,” she says. “We want to make sure we are appealing to our customers.”

There are the usual staples such as a full-service butcher’s market, deli and expanded selections of organic produce and specialty foods.

But there are extras as well.

That includes the special event station, which will feature meals ready to pick up and go, based on the day of the week. That may mean specials such as prime rib Thursday or fish Friday.

The store also offers extended hot-bar options with breakfast, lunch and dinner selections as well as an Asian hot bar.

There’s a bar serving beer and wine, with 16 local beers on tap. There will be eight chilled wines available by the glass. Growlers can be filed in the store as well.

There’s space set aside for customers to grab a drink or share a meal.

“We want this to be a place where they feel welcome,” Ramsey says.

That store has a street-side entrance to Starbucks. That area is also equipped with an express check-out option.

“It gives us that opportunity to come in and snag something,” she adds.

The pharmacy layout has been revamped and is tucked into a corner to allow pharmacists to better interact with customers.

Regular hours starting Wednesday will be 6 a.m. until midnight.

Harris Teeter is a division of Cincinnati-based Kroger (NYSE:KR) with more than 240 locations.

Read the original article in the Charlotte Business Journal.

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